Why choose an MBA in Marketing?
Master of Business Administration (MBA) is a postgraduate degree mainly focused on business administration and leadership. An MBA can be a valuable degree to break a few glass ceilings and move to the top of corporations. This is one of the reasons why a large number of people choose an MBA degree over other postgraduate courses. MBA programmes are structured to provide professional knowledge in the core specialisation. There are immense benefits to choosing an MBA over other courses, some of which we have listed below
New Career paths are open to you
Shifting and pursuing a new career path is not easy, especially if you have been working in the same industry for a long time. Gaining new skills could help you to shift from one career path to another. Even if your background is not typical for the position you are considering, an MBA will provide the education and skills needed to help you become a more qualified candidate
Enjoy greater job security
Today’s job market is more turbulent than ever before, and we somewhat feel much uncertainty and fear of being left out with the rest of the crowd. Among the many benefits of an MBA are a more marketable skill set and greater job security which may contribute to peace of mind. The skills you develop in your MBA are valuable to corporates, and even if you leave your job, your qualification stays with you, increasing your probability of returning to work more quickly
Availability of numerous job opportunities
When you complete your MBA, the number of positions that are available to you rises dramatically. This is owing to the fact that you gained a lot of insight into business and managerial decisions and strategies. Having so much knowledge makes the employer hire more MBAs
The initial phase of an MBA, usually the first year in a two-year MBA programme, is dedicated to the completion of core subjects that lays the fundamentals of the concepts across the various management subjects and in the 2nd year, you can choose to specialise in one or more areas, there can be many factors that can influence your choice of MBA specialisation such as the jobs availability in the specialisation area, your interest area, your preferred job profile and of course the salary. Here are a few of the most popular specialisations:
- Human Resources
- Information Systems
Reasons for choosing MBA in Marketing?
Marketing is a dynamic domain that could land you the best of the marketing roles available in the job market. The programme MBA in Marketing enhances your knowledge of product development, business development, advertising, and other marketing skills.
In this digital world, marketing is no longer a simplified concept as it used to be a few decades ago, big data has given insight into information that can be used by marketing personnel to enhance customer experience, and the MBA in Marketing helps you get a complete perspective of this changing trends and helps you develop skills to keep a pace with it
Deep marketing knowledge
A specialisation degree gives you a deep and thorough knowledge of the respective domain. Similarly, a student gets to learn many subjects in the 2-year programme, including finance, marketing, human resource, and management accounting. Apart from getting knowledge from these diverse subjects, you will be imparted with hands-on experience doing various projects
Better earning potential
A master’s in marketing can help you get a good package. As per the statistics, an MBA in marketing earns somewhat from as low as INR 3 Lakh to 30 Lakh or even more, depending on your experience, your academic grades, company and the sector, and a number of other factors.
The career progress and salary of an MBA grad in marketing depend on their capacity to innovate. For example, a creative and self-driven marketing manager may rise through the ranks and could become a product development manager or even vice president of marketing in an innovative organisation. As you grow in the field, the reward in terms of salary and variable pay, including commissions, can be huge
People usually struggle with communicating their ideas and thoughts properly, even sometimes in their native language. Lack of communication skills often leads to confusion and chaos amongst your team. An MBA is structured to provide you with in-depth knowledge in marketing that could help you to communicate easily even with an experienced person in the marketing domain.
Several job opportunities
Marketing professionals are in demand in every industry, such as retail, IT, hospitality, banking, media, and FMCG. In a nutshell, here are the descriptions of some of the jobs
Brand Manager: A person responsible for the promotion and placement of the brands of a company and data collection of rival brands
Sales Manager: A person responsible for sales targets and monitoring the distribution and customer service
Marketing Manager: A person who evolves marketing strategy but also focuses on retaining customers
Product Manager: A person who manages the delivery of products to the customers and is also in charge of the profitability and market growth of the products
After completing your MBA in marketing, There is an abundance of opportunities available for you that could lead your way. We have picked a few of the best jobs that fit a profile for an MBA in marketing
- Digital Marketing Analyst
- Brand Manager
- Customer Relationship Manager
- Head of Marketing
- Advertisement Manager
- Corporate Sales
- Marketing Executive
- Marketing Consultant
- Business Consultant
- Project Manager
- Sales Executive
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